Objective

I designed and pitched Feld Motor Sports on updating their live voting application for Monster Jam attendees. The primary objective of the redesign was to improve the entire mobile touchpoint at events. With this, customers could now vote on driver performance with less frustration and new features like a voting history.

Redesign the current user experience while reducing customer frustrations.

Provide customers the opportunity to purchase goods.

Research a more interactive experience for kids.

Improve the user experience by providing contextual feedback.

creating